Marketing and Digital Specialist

Our client, an Iberian investment bank, is seeking a Digital Marketing Specialist to join the Marketing Department. The role focuses on brand management, content creation, and digital channel management, contributing to lead generation and business growth.

Key Responsibilities:

• Digital Strategy & Execution: Plan, execute, and manage the digital communication strategy across all channels, including paid media, product promotion, and lead generation.
• Performance Measurement: Track, analyse, and optimise KPIs to improve campaign effectiveness and support marketing goals.
• Market & Competitor Insights: Conduct research to support business strategy and identify opportunities.
• Marketing Operations Support: Ensure smooth execution of marketing processes and provide support to internal teams, agencies, and international offices.
• Website & Platform Management: Oversee the website, landing pages, and all digital platforms, ensuring accuracy, usability, and continuous improvement.
• Social Media Management: Plan and create LinkedIn and Instagram content to strengthen brand awareness and reputation.
• Creative Development: Design and adapt digital assets, including campaign materials, presentations, commercial documents, and email marketing communications.
• Documentation & Compliance: Prepare and update contractual documentation in line with brand and regulatory requirements.

What You Bring:

• Education & Background: Degree in Marketing, Communication, or a related field, with 3–5 years of experience in digitally focused marketing roles.
• Digital Marketing Expertise: Skilled in managing digital campaigns, including Google Ads and LinkedIn Ads, tracking KPIs, and using tools such as Looker Studio, GA4, and Tag Manager.
• Content Development Skills: Ability to produce content for websites, social media, presentations, and email marketing, following SEO best practices.
• Design Proficiency: Experience creating visual materials using Adobe Illustrator, Photoshop, and InDesign.
• Technical Skills: Knowledge of CMS platforms (WordPress) and social media back-office tools.
• Soft Skills: Excellent communication, strong interpersonal skills, and a high degree of organisation, autonomy, and responsibility.
• Preferred Experience: Background in financial services or regulated environments.
• Languages: Native Portuguese, advanced English (spoken and written); Spanish is a plus.

Why Apply Now?
You’ll have the opportunity to work in an international banking environment, receive continuous training, and grow your career in a challenging professional environment.

Are you interested in this opportunity? Send your CV to ari.kilab@robertwalters.com