Marketing Director (m/f)
Consultor Jose Miguel Rosenbusch
Data de publicação 15 de Maio de 20192019-05-23 2019-07-14 fmcg Lisbon PT EUR 70000 71000 71000 YEAR Robert Walters https://www.robertwalters.pt
Our client is a reference in their business sector, with a distinctive position within the beverages industry and a fast-growing team of passionate experts. They are looking for a new Marketing Director to join the business.
About the role of Marketing Director:
The Marketing Director is responsible for crafting and executing a successful marketing strategy. This is an exceptional opportunity to join a rapidly growing company. The successful candidate should be comfortable working in a fast-paced environment and juggling multiple projects. The selected candidate for this role will have a proven track record in driving business performance through website conversion / e-commerce best-practices, sales enablement, brand management, partner marketing, public relations and social media marketing.
- Brand Management and Corporate Communications:
You will be responsible for reputation and brand management. You will serve as a champion for the Company brand and make sure that all marketing initiatives we run are “on message.” You will also lead Company’s corporate communications efforts, driving communications to key audience segments, such as partners, prospective customers, influencers and media.
- Digital Acquisition:
Your primary role will be to direct and manage all of the company's inbound and outbound online marketing channels, including exportation channel, digital acquisition and cross-channel support. You will develop, scope and implement digital initiatives to drive conversion rate optimization and personalization across channels. You will use data to drive campaign ideation, decision-making and end-to-end digital customer journeys using segmentation, audience selection and targeting.
- Content Strategy and Sales Enablement:
You will also create and execute a content marketing strategy that drives online customer engagement and lead generation. Utilizing your expertise in communications, product marketing and digital disciplines, you will develop engaging content campaigns to drive customers through our sales process. You will work hand in hand with the sales and product teams on the development of enablement tools including collateral, sales messaging and social media Campaigns.
- Partner Marketing:
You will work closely with the company's main distribution partners to help them develop and execute effective, efficient marketing campaigns. You will drive to maximize their support while skillfully managing essential relationships with our partners’ marketing leads.
- Business degree or equivalent work experience. MBA Preferred.
- 5+ years of marketing experience.
- 3+ years of sales enablement experience – marketing for high performance sales teams.
- 2+ years of experience in improving business results through effective digital marketing.
- Experience SEO, SEM and content marketing
- Understanding of consumer and brand research.
- Excellent written and verbal communication skills.
If you were looking for an opportunity like this and have the necessary skills and experience, apply now!