Our client, a multinational in the Tobacco production sector, is looking for a Business Analyst, to joint their team in Lisbon. About the mission: The Business Analyst will follow the development of the market, analysing competitors’ performance and internal business insights, while also being the responsible from preparing all the reports requested from the Company to monitor the launches and make sure it is a full success.

Reporting to the Insights & Intelligence Manager, this person will be responsible for collecting data and applying analytical techniques to evaluate and draw conclusions from the information gathered, such as pricing, promotional activity (directed to final consumers), trade investment (to tobacconists/retailers), exhibition and communication at PoS level, commercial practices, and business strategy.

About the functions:

• Gather market data required to assess size, pricing potential, cost of customer acquisition, uniqueness of offer, speed to market, up-sell potential, evergreen potential and overall attractiveness of the market.
• Gather market data in order to estimate future trends for the market and own brands/products together with the Forecast team.
• Analyse competitors to identify their strategy, investment profile, brand equity, launch patterns and other value propositions, in order to lastly use this analysis to understand the competitive landscape with a global vision and to inform predictions of competitor actions. Support the line manager to assess the implications of the competitor analysis and identify opportunities to increase ITG’s competitive advantage.
• Gather market data required to assess the brands global performance against share, sales, volume, profit, brand, and advocacy objectives. Establish if targets have been met and where not, conduct root cause analysis and identify potential improvements for the future.
• Assess the performance of own brands/products against their strategic targets. Do this while identifying the impact of external trends on profitability and volume. Support the identification of portfolio/brand opportunities to respond to prevailing market and/or brand trends.
• Review own brands financial performance against key performance indicators (KPIs) to determine if targets have been met. Where targets have not been met, conduct root cause analysis, and identify actions to improve future performance levels.
• Conduct analysis to assess performance against product launch targets. Where targets have not been fulfilled, complete root cause analysis against each target. Work in conjunction with all relevant areas to identify product launch learning points to react fast.
• Analyse cost and price to help determine the right price point for own brands/products together with the Pricing team.
• Evaluate the effectiveness of each key initiative implemented into the market against defined key performance indicators (KPIs) to determine if targets have been met. Assess the performance of any other significant promotional or activation tool and marketing instrument considering the reach, cost and quality of activation at a local level to drive capability improvements.
• Manage the margin structure analysis ensuring that it is completed by channel, rebate and incentive mechanism. Review and validate cost to serve and waterfall analysis. Ensure that key areas of revenue leakage are identified and fed into Finance team for further analysis. If required, simulate the impact of trade investment changes on the business.
• Model market and financial case (revenue, share, expected return) to support feasibility assessment of each opportunity. Identify potential risks and actions to mitigate.
• Ensure all insights, learning points and opportunities are effectively communicated to all relevant stakeholders. Ensure that recommendations are summarized and communicated adequately to all relevant stakeholders in the business.

For this position, we are looking for someone with an academic background in Business Administration or similar, combined with 4 years’ experience in similar roles. Fluency in Portuguese and English are mandatory, as well as proven knowledge in Market Data and Analysis.

If you consider yourself to be results driven, proactive, have passion for the area and ability to see beyond the data, introducing new ways to do things, apply now! This position is for you!